Hawaii & Smith x Blow Up

There is a wonderful story that unfolds in this edit. The piece, created for musician KIDFRANCESCOLI feels more like a well scored Godard or Antonioni short than a music video — and that’s a great thing. In the vein of Expressionist or New Wave cinema, the quirky narrative style and the placecards work really well in conveying the information; plus, each and every shot is ever-so-awesomely stylized. Not to mention the narrative structure! The whole piece plays out like a mysterious detective story on a Valentine’s day lost. Written, edited & directed by Hawaii & Smith, a Paris/Brooklyn based creative duo who we are excited to see more from.

Everynone x Levis

NY-based directorial/editorial trio Everynone has done it again. This time a promo for Levis; the piece has amazing imagery, direction, and editing. Plus, the message is pretty killer. Just watch it. Enough said.

BRTHR x Iggy Azalea

Noticing a trend of directors who take it to the editing suite to do their own cut. Same goes for Australian-rapper-babe Iggy Azalea’s latest video, directed/edited by BRTHR. Some really funky VFX and kaleidoscope/ flash cut/ general mayhem in there. Plus the Indian wedding as backdrop definitely helps to make this a total piece of eye-candy. Produced by Vision Film Co. In the words of Iggy herself: “sheee-it!”

Kobo x The Gift of Reading: Mother’s Day

This sweet spot tugs at our heart strings and reminds us about the importance of reading to our babies, and to love our mothers. The footage was a gift from John St & director Mark Zibert. Editor Alison Gordon treated that gift with love and precision. A beautiful collaboration. Happy Mother’s Day mom. Your Kobo’s in the mail.

Mac deMarco x My Kind of Woman

Cinematographer / Editor Chris Ripley has done a wicked job on this one. Made to look like a single take, this deviant vid directed by Alex Lill for Mac deMarco’s “My Kind of Woman” gives a fresh take on what kind of a woman Mac is singing about… Totally Lynchian and definitely provocative.

Cokau Lab x #3wordsforNYC

Shot, directed, produced, and edited by Cokau Lab – comprised of two Paris-based everymen Achille Coquerel and Thomas Kauffmann. This edit and audio just snap. FYI if you’ve never been to NY you can save the money and simply watch this awesome lil’ vid.

Audi x Return to Snake River Canyon

A story well-told. Bottom line. As director Loni Peristere writes, “this is about deciding to jump, not the jump itself, or even the landing. Its about taking leaps of faith to make the impossible real”. Can’t help but think about how many hours upon hours of footage both old and new the editor must have sifted through to make such an awesome story and such an effective build-up to the literally-catapulted finale. Edit by Dmitri Gueer of Zoic Studios.

Renault x Life in Four Years

It’s always hard to tell in an edit what was pre-slated in the storyboards and what the editor took liberty with to reshape the piece. The cut here feels so organic, it’s easy to give the editor the pat on the back for the story’s successes. We love the time-lapse and smart cuts to show the tale of a young couple as they transform into a family over four sweet years. Plus the music (from the Trailer Trash Tracys) as the singular audio really suits the cut. Edited by Eve Ashwell of Cut+Run, VFX/Online at the Mill, and directed by Rattling Stick’s Pete Riski.

Duracell x Patrick Willis

Editing, at its essence, is storytelling — the syntax and form that shape the tale — and this edit is exemplary of how beautifully it can shape our experience. Starring Patrick Willis, famous NFLer, we are taken within two minutes from his humble upbringing to the limelight of his sports career with an eerily revealing voiceover. Duracell has come a long way from that annoying but loveable bunny; plus we dig that it’s more a sponsored short film. A*w*e*s*o*m*e edit by Aaron Tompkins of Rock, Paper, Scissors.

Facebook Home x Airplane

Facebook’s FIRST ever TV promo. Crazy to think a product so cornerstone to our millennial society has never had to make an ad campaign. We absolutely love how unexpected and straight-up weird their inaugural one is. Thought up by Wieden + Kennedy, no less.The edit by Tommy Harden of Joint Portland is perfectly timed for the oddball comedy. Guess that Portland’s city motto “Keep it Weird” really is closely abided by all actions of its citizens!